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Yahoo! International Data Privacy Day 2011

Happy International Data Privacy Day! This year’s celebration comes at an interesting and critical juncture in the conversation about online privacy, with consumers, industry, and regulatory bodies...

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Do Not Track

Yahoo! believes strongly in empowering users through providing transparency into our data collection and use practices and providing tools to exercise user choice in this regard.  This is evidenced...

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Moving Forward-i with CLEAR Ad Notice

Yahoo! is excited to further our commitment to increased transparency and control by updating our implementation of the Advertising Option Icon (CLEAR Ad Notice) to the “Forward-i” icon recently...

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CLEAR Ad Notice and Do Not Track Together

Yahoo!  submitted a discussion proposal today to the W3C (World Wide Web Consortium) to consider  one possible approach to combining the CLEAR Ad Notice program supported by the nearly 6,000 members of...

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Updating our Log File Data Retention Policy to Put Data to Work for Consumers

Today, Yahoo! is making an announcement of our intention to change our log file data retention policy to meet the needs of our consumers for personalization and relevance, while living up to their...

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The Life of an Ad Interest

The Yahoo! Privacy team sometimes receives the question of how long we retain a web browser’s ad interests. The answer is a bit complicated but I’d like to take a moment to review the life of an ad...

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Yahoo! Launches Global Support for Do Not Track

Yahoo! is excited to be one of the first large online companies to announce live, global support for Do Not Track (DNT)! This commitment continues our leadership in user privacy where Yahoo! was among...

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Yahoo! Leads Charge On ‘Do Not Track’ Proposal

At Yahoo!, consumer privacy is paramount. We have the track record to prove it. Yahoo! and many others in our industry — in partnership with trade association leadership, consumer advocates, academics,...

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Yahoo! Brings New Interest Tool to the Media Mix

Yahoo! has begun testing a conceptual approach for users to share what content they would be most interested in receiving via Media Interest Manager (MIM).  In its initial incarnation, MIM is available...

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In Support of a Personalized User Experience

At Yahoo!, we aspire to make the world’s daily habits more inspiring and entertaining. Our users have come to expect a personalized Yahoo! experience tailor-made for their lives — whether they’re...

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